Diageo Launches Drink Industry's First Nationwide Responsible Drinking TV Campaing 

1 May 2007 Press Releases: 2007
Europe

New research reveals that responsible drinking TV advertising does work

Diageo Great Britain (GB) today announced the national roll-out of its innovative responsible drinking TV advertising campaign, the first national campaign of its kind by a drinks company. The roll-out follows the successful evaluation of Diageo GB's 2006 regional pilot.

The adverts are part of a wider package of measures that Diageo GB delivers to promote responsible drinking. Diageo GB runs a unit awareness programme in partnership with NUS Services Ltd, entitled 'Know What's In It?', that supports the Government's sensible drinking guidelines and has reached 750,000 students across 55 universities.

French & Sarsby ltd were proud to be associated with the responsible drinking campaign created by Diageo's direct marketing agency  Craik Jones Watson Mitchell Voelkel, in which they supplied a selection of promotional items that were used in bars, universities and clubs throughout the country. The High retention promotional items included, beer mats, urinal stickers, alien coasters, T shirts and bar runners which ehlped put the message across.