METRO SURVIVAL PACK

'Survival packs' new DM campaign from Metro

The Metro newspaper series has distributed 'survival packs' in an effort to attract advertisers to its pages. The tins are unusually printed on all six sides.

The free paper has sent more than 2,000 Metro Survival Packs as part of a new direct marketing campaign to media agencies and potential advertisers.

Included in the packs are a coffee travel mug, containing Kenco Fusion sachets, highlighting the paper's successful partnership with the coffee brand. Also included were a wind-up mobile phone charger (representing their contract with Vodafone) and a plain white t-shirt (H&M), a map and printed information.