Texaco invents Hector for road safety

by James Quilter Promotions & Incentives 28-Nov-07, 09:40

The forecort chain is pushing its social responsibility credentials by revisiting its 80s campaign.

Whether its giving something back or corporate and social responsibility (CSR), many brands are trying to do their bit to help consumers. Now Texaco, is making a substantial push of its own through its 1,100 petrol forecourts.

The company is launching the next stage of its children's road safety campaign. The move follows last year's activity when the company decided to go back to the future and resurrect its "Kids should be seen and not heard" initiative from the late 1980s. This primarily consisted of printed giveaways and focused on the five points of road safety.

French & Sarsby Ltd were proud to be associated with this road safety campaign and supplied the road safety reflective badges and the reflective "Jumping Gazzolops" wrist band worn in the pictorial giveaway comics by the Texaco character "Hector" created by Texacos' agency VCCP.